My last CASE seminar
turned out to be one of the most interesting. How can we who work with alumni relations use
our databases more efficient and get deeper insight in our alumni? John Hill
from LinkedIn showed us how LinkedIn are providing really powerful tools to
find alumni around the world and help segmenting them for easier communication.
By using several sources of social media you can optimize your searches and
find just the right target group.
Kate Beer from Cardiff
University then showed us how they work to keep their database clean and up to
date. If we are going to have meaningful relations with our alumni it is very
important that the data is correct. She gave a few examples of what can happen
if data management fails, which included sending out perky postcards with the
message “WE MISS YOU” to deceased alumni.
Written by Johan
Johannesson, Mira Network
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